5 Facts about Trust and Advertising!

When you are about to buy a product, are you more willing to trust a TV advertisement, or a personal recommendation from a friend? That might sound like a silly question, but think about it: when you Google for any sort of product, chances are you’ll find a bunch of advertisements, company-pushed websites, and reviews from complete strangers. What if you’d find a recommendation from a friend instead?

Here are 5 facts about trust and advertising:

  1. trust_izooble92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising (source: Webbed Feet)
  2. 90% of consumers trust peer recommendations (source: Socialnomics)
  3. Only 14% trust advertisements (source: Socialnomics)
  4. 57% of us respond that we “cannot trust” most people; 38% of us respond that we can trust most people (source: General Social Survey)
  5. 70% of global consumers say online consumer reviews are the second most trusted from of advertising (source: Webbed Feet)

What if we could turn the advertising world upside down: what if your search results would not be based on advertising, but on your social network instead? A world where you can find what matters to you: without advertisements, cluttered feeds, or privacy concerns. A world full of trust.

Did I trigger your curiosity? Read more about Izooble. You’ll like it – trust me.

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