Monthly Archives: April 2014

3 Easy Tricks to Improve Your Online Privacy!

It’s what everyone (and their mother) seems to be talking about: online privacy! Here are 3 easy tricks to quickly improve your personal online privacy:

1) Install Adblock Plus

This is the first thing I recommend everyone to do: install Adblock plus (Firefox/Chrome). Adblock plus does what its name implies: it blocks ads from showing up on your browser. This makes for a much cleaner user experience, and if you do want to see ads on certain websites – it also allows you to mark specific websites as whitelisted so that blocks are not performed.

2) Stop cookie tracking

The next thing you should do, is let your cookies expire when you exit your browser – and disallow third-party cookies. This is very simple to do. Here’s the quick explanation for Chrome:
Go to your settings menu, and scroll to the bottom to click on “Show advanced settings.” Then, look for “privacy” and click on “content settings.” Now, check 2 things:
- “keep local data only until I quit my browser/for current session”
– “Block third-party cookies and site data”

3) Browse privately


I browse incognito in Chrome the majority of the time I spend online. It’s pretty much the same experience, except:
– all history is deleted once you close the browser
– all cookies are destroyed once you close the browser
– bookmarks and non-private history are preserved

How do you browse privately? It’s simple. Different browsers have different ways (and names) for browsing in private:
– Chrome: Click on file, select “new incognito window”
– Firefox: Click on orange menu, select “start private browsing”
– Internet Explorer: Click on settings (gear symbol top right corner), go to “safety” and select “InPrivate Browsing.”

There you go! 3 very simple ways to quickly make your internet experience much more private.

Meet the Izooble team: Egbert Teeselink!

He always wanted to be an inventor, has experience at several startups, heard about Izooble through Hacker News, and is very excited to lead the Izooble development team!Meet Egbert Teeselink!

How did you become involved with Izooble? 

egbert teeselink izooble 2Via Hacker News, a social news site about startups and technology. In a discussion thread I complained about the low startup count in Eindhoven. Marc Köhlbrugge, the founder of, replied that it’s not so bad at all. He shared a list of Eindhoven-based startups that included Izooble, I got in touch with founders Ton and Joshua, and started hacking with them in my free time. When things started getting serious, they asked me to build and lead the development team, and I gladly accepted!

What are the main challenges/triumphs leading the Izooble tech team? 

We really started coding just three months ago, so I’m bound to be somewhat humble about triumphs. That said, we got an amazingly great team together, one much better than I had dared dream. The passion and enthusiasm going around in the team is simply mindblowing. We’re all really eager to go live with the public beta, and it’s amazing to see how ridiculously fast the app is coming together.

Our main challenge is getting a great product out in very little time. I don’t believe that messy hacks can ever lead to great user experiences, however, so we have to ensure that quality is high both internally and externally. We want to go live as quickly was we can though, so the challenge is to do things decently without sacrificing time. This means I try to get everybody to really take time to think about design and architecture, but then still choose the simplest option that could possibly work (for more than two months). It’s an odd mental stretch, but it makes the job very interesting.

What did you want to be when you were little, and did that come true? 

egbert teeselink izoobleI wanted to become an inventor. At the time, I thought of it like a smart guy in a lab coat putting a unique and ingenious machine together with screws and hammers. In fact, this is what I do, except that you can’t really touch the machine because it is software. There’s no greater area for an inventor to work in than software, because we software engineers can truly create something from nothing. If you install an app on your phone, your phone does not get heavier, the app does not need frequent repairs, but still you got yourself a new tool that gives you an ability that you did not have before.

What software/apps did you work on before, and what are you most proud of? 

I really enjoyed my time at BinC, an Eindhoven-based startup that unfortunately did not make it. We made technology that connected alarm systems to cell phones, so that whenever an alarm went off, you had all necessary information to decide what to do at your fingertips. We integrated with many camera brands and alarm systems, and the solution was a software-hardware hybrid. For a nerd like me, it had all the aspects: embedded software in custom hardware, mobile apps, cloud data, real customers with real problems. Unfortunately, however, we burned money faster than we could attract customers. I learned a great deal about how to do things in a startup, and also quite a lot about how not to.

When you’re not drawing, calculating, and leading the developers, what do you do in your spare time? 

Programming some more. Also, allotment gardening and playing games with my son.

What should all Izooblers know about you? 

  • At times, my haircut perfectly resemble Jacek’s. We’re both very proud of that.
  • When people copy and paste code within the same codebase, I become aggressive, overly muscular and green. I then burst out of my shirt but not my pants.


Meet the Izooble team: Alain Le Loux!

If you say start-up, I say Alain! He successfully started several high tech start-up companies himself, is an experienced start-up coach, is writing a book about start-ups, and is currently the Business Accelerator for EIT ICT Labs (European Institute for Innovation and Technology).

Alain_Le_Loux_izoobleAlain, how did you become involved with Izooble?
As Business Accelerator I’m currently coaching Izooble about subjects like Strategy, Marketing and Investments. I like the concept about recommendations about apps.

When you’re not working on Izooble, what else do you do?
I coach a lot of different hightech startups all throughout Europe. I’m also writing a book about startups (The Startup Workbook).

Your current favorite app/movie/book?
I travel a lot, so my favorite apps are:
– Skyscanner

My favorite book:
– “Influence” by prof. Caldini

When you’re not working on start-ups, where can we find you?
Chances are I’m at a golf course, I enjoy to play golf in my spare time.
You could also find me at a mall or stores, because I also enjoy shopping.

Idea? Start doing it!

Any entrepreneur, founder, or anyone who has ever been part of something new will understand this. If you have a great idea, don’t fool around thinking about it: actually start doing it! That’s what Ton van de Ven, the founder of Izooble, did 3 years ago – and look what a great team is now working on the coolest product. We can’t wait to share it with the world :)

“Time’s a wasting – don’t talk about wanting to do something, just start doing it” – Garrett Murray.




5 Facts about Trust and Advertising!

When you are about to buy a product, are you more willing to trust a TV advertisement, or a personal recommendation from a friend? That might sound like a silly question, but think about it: when you Google for any sort of product, chances are you’ll find a bunch of advertisements, company-pushed websites, and reviews from complete strangers. What if you’d find a recommendation from a friend instead?

Here are 5 facts about trust and advertising:

  1. trust_izooble92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising (source: Webbed Feet)
  2. 90% of consumers trust peer recommendations (source: Socialnomics)
  3. Only 14% trust advertisements (source: Socialnomics)
  4. 57% of us respond that we “cannot trust” most people; 38% of us respond that we can trust most people (source: General Social Survey)
  5. 70% of global consumers say online consumer reviews are the second most trusted from of advertising (source: Webbed Feet)

What if we could turn the advertising world upside down: what if your search results would not be based on advertising, but on your social network instead? A world where you can find what matters to you: without advertisements, cluttered feeds, or privacy concerns. A world full of trust.

Did I trigger your curiosity? Read more about Izooble. You’ll like it – trust me.

Successful Demo Day!


Smiles, handshakes, and lots of happy faces all around: the Izooble demo day was one big success! All Izooblers left hugging and high-fiving, very excited to be part of this ride.

Investors, team-members, and others interested in Izooble were given a demonstration of the latest Izooble version, a presentation on marketing and the plans for the coming months. And even though this was one of our very first meetups, we all felt the excitement and anticipation in the air. We couldn’t be more fired up about our future!

To everyone who was there: THANK YOU for coming. We are so happy you’ve joined our Izooble team!

Here are some demo day pictures:


  • izooble_demo_day_1
  • izooble_demo_day_9
  • izooble_demo_day_7
  • izooble_demo_day_8
  • izooble_demo_day_4
  • izooble_demo_day_3
  • izooble_demo_day_2
  • izooble_demo_day_5
  • izooble_demo_day_6